Employer Branding
Employer branding is our first specialization. We have experience in advisory firms and HR departments of large international organizations. We have developed strategies for major companies in Poland and regional strategies (CEE). We focus on the consistency of the declared image with employee experiences and on attractive and effective campaigns that achieve business goals.
Research:
- Identification of Employer Value Proposition
- Benchmarking competition activities – Polish and international benchmarks
- Employer image research
Strategies:
- Image strategies considering the specificity of the target group and current trends
- Strategic advice in employer branding
- Employer brand management in HR, communication and recruitment
Implementation and campaigns:
- Campaigns targeting different candidate groups
- Internal and external ambassador programs
- Projects and implementation of specific communication tools, e.g., career pages
Workshops, webinars, online courses – sample topics
- Your EB strategy
- LinkedIn in employer branding activities
- Effective ambassador programs